Archives for August 2012

Can Inbound Metrics Analyzing Help Your Voice Broadcasting Profits?


Are you mindful of the most important part of your voicebroadcasting marketing?

But the most tedious and irritating part of it, at the same time?

Do you know what makes your marketing truly work for you?  

If you are not focused on, passionate about and absorbed in to your – stats or metrics – then you are cruisin for a bruisin in your marketing budget. 

Any company that is thriving in their marketing is only doing this because they KNOW what works and what doesn't. 

Actual is not normal (a tribute to Edward Tufte)

Image by kevin dooley via Flickr

If you are not tracking and testing and evolving on your marketing, then you are 100%, beyond a shadow of a doubt, losing money.  It's as if you are driving down the road dumping money out your car window. 

Get your metrics down … test and change … adapt and evolve or waste your money … it's as simple as that. 

This webinar below will be a nice foundation for you to get started in this vain. 


If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.

So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this webinar Optify’s Director of Marketing, Uri Bar Joseph, shares the top metrics you need to track to ensure that your inbound programs are making the right impact.

With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.

….More at Top Inbound Metrics for B2B Marketers Webinar | Inbound Marketing


Placing your energies in this direction will certainly give your revenue the boost that every company is seeking.  You want immediate profits to increase … watch your metrics. 



Should you use voice broadcasting for your company’s personal list?


There's a lot to consider when working with your personal, in-house marketing list.  These are the prospects, customers, clients and referrals that you have built up.  They recognize you already. 

So what do you do?  That really depends on the size of your list and whether you want to bring them through a marketing funnel or go for a one close effort. 

Two Sea Lions nose-to-nose on the dock by Giovanni's Fish Market, in Morro Bay, CA., 10 June 2009

Image by mikebaird via Flickr

What you need to remember is your in-house list is the most valuable part of your marketing.  So treat it well.  Is voice broadcasting something you should consider?  That all depends if you are going to hit a large number and if you're committed to doing follow up campaigns, which will, in turn, bring a larger influx of ROI. 

Learn more about a process for smaller lists:

Highest Lead Generation Response Rate

Want to find more new customers, turn more prospects into loyal customers and make more money for your company? Lead generation marketing to your house list is the profit center you hit first.

Your lead generation response rate is highest when you work your house list by phone.

 Here you have the largest concentration of  sales prospects already familiar with your business.

They can be prospects you’ve met at trade shows or business conferences. They can be old customers who have drifted away. Or they can be subscribers to your email newsletter.

Test a trial project.  Start with your house list…

  • Keep it simple. Select fifty to one hundred prospects.
  • Yes! Fifty to one hundred prospects is all you need for this first test.  I contact qualify this list for you. I work the phones and make the calls…first with introductory cold calls that qualify each prospect to determine if they merit further contact.
  • My goal is to weed out the weak prospects…find out who’s worth going after with future call backs.
  • Only if they’re truly interested do you follow-up with a detailed email explaining explaining what you can do for them.
  • From there my follow-up calls continue to qualify their interest and move the sales process forward. I find out which prospects are serious…and which are the so called “tire kickers”.  Some leads are upgraded …some downgraded.
  • During this sales process I keep you in the loop so you know which prospects are getting ready for an appointment. That’s why I send you call out come reports immediately after each completed call. You’ll be able to track each lead…share lead information..and adjust tactics. Bottom line: You get a new visibility into the multiple mechanics and dimensions of a marketing campaign….More at Lead Generation Marketing | Marketing Direct uses tested sales


If you take these tips and run with them you'll increase your immediate bottom line as this list is the one that will make you money fast.  Spend your time cultivating them and it will pay off in the long run. 



Does Voice Broadcasting Fit In Your Marketing Plan?


It's very simple, but this is what makes you money.  When you want to start using voice broadcasting, be sure to get your foundation right and execute your foundational plan and then you'll have room to get fancy in your marketing plans and strategies. 

Most companies forget the basics and they go from idea to idea not getting it done. 

Read this article below to see how you would go about creating a plan for your 

Modern business: Brainstorming

Image by kevin dooley via Flickr

business, to insert voice broadcasting into the mix.  


I admit, I am guilty of it. And my business has suffered for it.

But, I have come to learn your marketing plan is a living document. It is constantly changing and morphing to reflect those avenues that are working, and improving or eliminating those that don’t.

But the effect of writing down (or in most cases, typing in) your plan can do wonders for helping you achieve your goals.

Items in a marketing plan:
– Specific Financial Goals
– Specific Marketing Vehicles You Will Be Using

Break each of these sections down into six month, three month, monthly, weekly, and even in some cases, daily tasks. This takes those HUGE goals for the year and makes them easily accomplished. Personally, I have every marketing task scheduled in my calendar for the year….More at Do You Have a Marketing Plan Outside Your Head?


More Reading


When you take the time to work your marketing plan, which the most important part is, the marketing strategies you're going to use, then you will see it pay off in spades. 

Voice broadcasting marketing should be one of the foundational tools you use in your marketing.