Voice Broadcasting Eliminates the Pain of Telemarketing


Most call centers have a high attrition for their telemarketing reps.  Voice broadcasting services virtually eliminates those painful issues that are inevitable with telemarketing. 


Image by Editor B via Flickr

As you'll see in the below article there's a lot of reasons why your reps are quitting or crying.  They have to have all their ducks in a row to get their call, just right and not get rejected. 

Voice broadcasting allows your reps to only receive interested calls.  If the lead responds to your Press 1 Campaign, that means they like the 30 second message they received from you … automatically.  

Read on to see why telemarketing is hurting your business:


Ladies and gentlemen, this is not a shocking statement: “According to statistics, most consumers have a problem with telemarketing calls.” You’re probably one of them, right? They call during dinner, leave uninteresting or completely untargeted messages, and have no understanding of the word “no.” In one year, the Federal Trade Commission gets nearly 18,000 complains about telemarketers, and the Direct Marketing Association receives another 4,000 marketing-related complaints per month.

Yet outbound calling to cold or even luke-warm lead lists remains a promising way to market your goods or services. In a recent poll conducted by SCi Sales Group, telemarketing was second only to email marketing as the most effective channel for qualifying leads. When asked by B2B Magazine, marketing professionals stated telephone follow up was the most effective lead nurturing technique.

For professionals to believe in the power of telemarketing, they must be having success. Businesses are doing it right, and for you to be successful, you must follow their lead in proper planning and preparation.

Here are 12 ways to execute a telemarketing campaign that even the employees making the calls can believe in:

  1. What is it exactly that you’d like your leads to do? Are you looking to warm leads into a pipeline or do you want them to take a certain action, like buying a product or registering for a service demonstration? When the goals of these calls are clearly laid out, it will dictate the other steps you must take to execute an effective campaign….More at Telemarketing Without the “Ewwww” Factor


If you want to experience a happy telemarketing sales reps (TSR) then please visit:  www.voicebroadcastingpros.com