Can Inbound Metrics Analyzing Help Your Voice Broadcasting Profits?


Are you mindful of the most important part of your voicebroadcasting marketing?

But the most tedious and irritating part of it, at the same time?

Do you know what makes your marketing truly work for you?  

If you are not focused on, passionate about and absorbed in to your – stats or metrics – then you are cruisin for a bruisin in your marketing budget. 

Any company that is thriving in their marketing is only doing this because they KNOW what works and what doesn't. 

Actual is not normal (a tribute to Edward Tufte)

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If you are not tracking and testing and evolving on your marketing, then you are 100%, beyond a shadow of a doubt, losing money.  It's as if you are driving down the road dumping money out your car window. 

Get your metrics down … test and change … adapt and evolve or waste your money … it's as simple as that. 

This webinar below will be a nice foundation for you to get started in this vain. 


If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.

So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this webinar Optify’s Director of Marketing, Uri Bar Joseph, shares the top metrics you need to track to ensure that your inbound programs are making the right impact.

With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.

….More at Top Inbound Metrics for B2B Marketers Webinar | Inbound Marketing


Placing your energies in this direction will certainly give your revenue the boost that every company is seeking.  You want immediate profits to increase … watch your metrics. 



Should you use voice broadcasting for your company’s personal list?


There's a lot to consider when working with your personal, in-house marketing list.  These are the prospects, customers, clients and referrals that you have built up.  They recognize you already. 

So what do you do?  That really depends on the size of your list and whether you want to bring them through a marketing funnel or go for a one close effort. 

Two Sea Lions nose-to-nose on the dock by Giovanni's Fish Market, in Morro Bay, CA., 10 June 2009

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What you need to remember is your in-house list is the most valuable part of your marketing.  So treat it well.  Is voice broadcasting something you should consider?  That all depends if you are going to hit a large number and if you're committed to doing follow up campaigns, which will, in turn, bring a larger influx of ROI. 

Learn more about a process for smaller lists:

Highest Lead Generation Response Rate

Want to find more new customers, turn more prospects into loyal customers and make more money for your company? Lead generation marketing to your house list is the profit center you hit first.

Your lead generation response rate is highest when you work your house list by phone.

 Here you have the largest concentration of  sales prospects already familiar with your business.

They can be prospects you’ve met at trade shows or business conferences. They can be old customers who have drifted away. Or they can be subscribers to your email newsletter.

Test a trial project.  Start with your house list…

  • Keep it simple. Select fifty to one hundred prospects.
  • Yes! Fifty to one hundred prospects is all you need for this first test.  I contact qualify this list for you. I work the phones and make the calls…first with introductory cold calls that qualify each prospect to determine if they merit further contact.
  • My goal is to weed out the weak prospects…find out who’s worth going after with future call backs.
  • Only if they’re truly interested do you follow-up with a detailed email explaining explaining what you can do for them.
  • From there my follow-up calls continue to qualify their interest and move the sales process forward. I find out which prospects are serious…and which are the so called “tire kickers”.  Some leads are upgraded …some downgraded.
  • During this sales process I keep you in the loop so you know which prospects are getting ready for an appointment. That’s why I send you call out come reports immediately after each completed call. You’ll be able to track each lead…share lead information..and adjust tactics. Bottom line: You get a new visibility into the multiple mechanics and dimensions of a marketing campaign….More at Lead Generation Marketing | Marketing Direct uses tested sales


If you take these tips and run with them you'll increase your immediate bottom line as this list is the one that will make you money fast.  Spend your time cultivating them and it will pay off in the long run. 



Voice Broadcast Services Perfected In Prayer


A very interesting usage of voice broadcast services.  Read this to get more ideas on how you can utilize voice broadcasting in your profit and non-profit activities. 

As long as you don't turn a very personal prayer time into some marketing gimmick, I think this can be a benefit to people who are praying from the heart:

Safe Fortress

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It’s wonderful to know people are praying for you, especially when you are sick or in a situation that calls for additional blessings. It is the immediacy of prayer that has helped so many people in their time of need. And it is technology that is enabling prayer groups to get prayer requests out quickly. As such, churches of all sizes and denominations, religious groups and ministries are turning to an automated calling service for prayer chains.

Automated Prayer Chain versus Telephone Tree

Voice broadcast for prayer chains offers many benefits that manual telephone tree calling cannot provide, which is why many religious organizations are looking into automating this service. This chart shows some of the advantages of automating prayer requests over manually dialing each number in your prayer circle….More at Religious Groups Automate Prayer Chain For Faster Blessings


Automation is the key to scaling profits.  Without it, you are operating from a weak position.  You need to automate to see business procedures taken care of automatically, while leaving you free to work on other profit producing activities. 

This prayer chain article simply outlines the need to be flexible and adaptable in this ever increasing digital age. 



Your Voice Broadcast Success Depends On Your Campaign Choice


How to make your voice broadcast the most effective depends on a couple of points.  A nice competitor of ours offers this article to help choose the proper campaign.  This is a very simple process which, if done wrong will be you essentially blowing your money around:


Many small businesses utilize Voice Broadcasting to help grow their organization. But many businesses fail to choose the proper campaign style to match the skills they possess.  

110/365 Winter Fun!

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The most popular campaign style is Live Transfers which are often referred to as Press 1 Transfers. One man shops typically use this campaign style to generate leads for their business.

….More at Dialtel Offers Tips on How to Choose the Proper Campaign for Voice … – Broadcast Newsroom


More Reading



It's easy to get your campaign up and running … any company can turn on a dialer.  However the proper campaign type and message will determine whether you have a positive ROI.  

We will guide you to exactly what you need to do for your target market.  



Voice Broadcasting is on the increase – take advantage of it


If you've been wondering if voice broadcasting is still a viable marketing method, here's an article found in the Houston Chronicle showing that it's on the increase.

You can be happy that others have done your marketing tests for you.  😉 


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“Voice broadcasting, applied with known best practice methods, offers a number of compelling advantages that are being embraced in the non-profit, education and political fields. Dollar for dollar, voice broadcasting is the fastest, easiest and most effective way to target any large audience with a time-sensitive message,” said Patterson.

Simply stated, voice broadcasting is a way to send pre-recorded messages to hundreds or thousands of people at once. This online technology, which is easily accessible, can auto-dial hundreds, or thousands, of phone numbers per minute and can deliver recorded messages to people answering the phone, or to voicemail.

Patterson cites several reasons why voice broadcasting is becoming the most popular and preferred way to reach out to masses with important informational messages….More at Voice Broadcasting: Services for Phone Blasting Notifications on Upswing – Houston Chronicle


The more the merrier when it comes to voice broadcasting.  It shows the acceptance for this type of communication.  Don't hesitate to contact us to get your Press 1 Campaign started.