Voice Broadcasting Vs. Online Marketing

 

Which direction are you choosing to do your marketing?  Does voice broadcasting fit in with your overall marketing plan?

For some it’s a very wise move for others it may be a pure online marketing model that you’re looking for. The real way to get answers for this to test your marketing.  Do both and then you’ll know based on pure numbers.

What some companies are doing is combining voice broadcasting with online marketing to create a symbiotic effects.  One can reference the other, most with email and voicebroadcasting.

Learn a bit more about online marketing here:

 

Small business owners say online is the place to be – that is where they gain and target prospective customers.

Small business owners are putting an increased emphasis on establishing and promoting themselves online to network and increase their customer base, according to a survey by Manta, an online site for small businesses.

Ninety percent of 614 small business owners surveyed said they dedicate time to networking online and 74 percent find networking online just as, if not more, valuable than networking in person, the survey results show.

Nearly 50 percent of small business owners said the most valuable benefit of networking online is gaining and targeting prospective customers. And, 78 percent said they gained at least a quarter of their new customers through online or social media channels this year.

“Small businesses understand they need to go where their audience is,” said Pamela Springer, Manta CEO.  “Participating, networking and being found online is extremely important today in growing their business, so it’s not surprising that they are embracing the channel.”

Ninety-seven percent of consumers use the Internet to research products or services in their local area, Springer said.  Those searches regularly include company name, product/service, or business owner.

It is critical small businesses build awareness of themselves and their company online, she said….More at Most small business owners are marketing online – Colorado

 

The lesson here is that it’s worth your time to test both.  Spend some time and budget on working a marketing plan in both arenas in order to maximize your profits.

Yes it will take some time, however it will cause major growth due to knowing which mode will produce the best ROI.

 

Does Voice Broadcasting Fit In Your Marketing Plan?

 

It's very simple, but this is what makes you money.  When you want to start using voice broadcasting, be sure to get your foundation right and execute your foundational plan and then you'll have room to get fancy in your marketing plans and strategies. 

Most companies forget the basics and they go from idea to idea not getting it done. 

Read this article below to see how you would go about creating a plan for your 

Modern business: Brainstorming

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business, to insert voice broadcasting into the mix.  

 

I admit, I am guilty of it. And my business has suffered for it.

But, I have come to learn your marketing plan is a living document. It is constantly changing and morphing to reflect those avenues that are working, and improving or eliminating those that don’t.

But the effect of writing down (or in most cases, typing in) your plan can do wonders for helping you achieve your goals.

Items in a marketing plan:
– Specific Financial Goals
– Specific Marketing Vehicles You Will Be Using

Break each of these sections down into six month, three month, monthly, weekly, and even in some cases, daily tasks. This takes those HUGE goals for the year and makes them easily accomplished. Personally, I have every marketing task scheduled in my calendar for the year….More at Do You Have a Marketing Plan Outside Your Head?

 

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When you take the time to work your marketing plan, which the most important part is, the marketing strategies you're going to use, then you will see it pay off in spades. 

Voice broadcasting marketing should be one of the foundational tools you use in your marketing.  

 

Your Voice Broadcast Success Depends On Your Campaign Choice

 

How to make your voice broadcast the most effective depends on a couple of points.  A nice competitor of ours offers this article to help choose the proper campaign.  This is a very simple process which, if done wrong will be you essentially blowing your money around:

 

Many small businesses utilize Voice Broadcasting to help grow their organization. But many businesses fail to choose the proper campaign style to match the skills they possess.  

110/365 Winter Fun!

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The most popular campaign style is Live Transfers which are often referred to as Press 1 Transfers. One man shops typically use this campaign style to generate leads for their business.

….More at Dialtel Offers Tips on How to Choose the Proper Campaign for Voice … – Broadcast Newsroom

 

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It's easy to get your campaign up and running … any company can turn on a dialer.  However the proper campaign type and message will determine whether you have a positive ROI.  

We will guide you to exactly what you need to do for your target market.